Marketing Hub vs HubSpot Smart CRM vs Dynamics 365 vs Service Cloud
Features, pricing model, deployment and platforms side by side, in CRM. Only published information is shown; a dash means the company hasn't listed it.
| Company | HubSpot | HubSpot | Microsoft | Salesforce |
|---|---|---|---|---|
| Summary | Marketing automation for e-mail, social, ads, forms and landing pages. | CRM for contacts, companies, deals and tasks, with a limited free plan and paid upgrades. | CRM and ERP applications for sales, service, finance and supply chain. | Customer service software for cases, contact centres and field service. |
| Type | Software | Software | Software | Software |
| Category | CRM | CRM | CRM | CRM |
| Pricing | Freemium | Freemium | Subscription | Subscription |
| Deployment | Cloud | Cloud | Cloud, On-premise | Cloud |
| Platforms | Web | Web, iOS, Android | Web, iOS, Android | Web, iOS, Android |
| Best for | Small business, Mid-size, Enterprise | Small business, Mid-size | Small business, Mid-size, Enterprise | Mid-size, Enterprise |
| Company HQ | United States | United States | United States | United States |
| Founded | 2006 | 2006 | 1975 | 1999 |
| Information source | Official website | Official website | Official website | Official website |
| E-mail marketing | Yes | Not listed | Not listed | Not listed |
| Landing pages and forms | Yes | Not listed | Not listed | Not listed |
| Marketing automation | Yes | Not listed | Not listed | Not listed |
| Ad management | Yes | Not listed | Not listed | Not listed |
| Attribution reports | Yes | Not listed | Not listed | Not listed |
| Contact and deal management | Not listed | Yes | Not listed | Not listed |
| E-mail tracking | Not listed | Yes | Not listed | Not listed |
| Meeting scheduler | Not listed | Yes | Not listed | Not listed |
| Pipeline management and reporting dashboard | Not listed | Yes | Not listed | Not listed |
| Mobile app | Not listed | Yes | Not listed | Not listed |
| Sales and service CRM | Not listed | Not listed | Yes | Not listed |
| Business Central ERP | Not listed | Not listed | Yes | Not listed |
| Finance and supply chain | Not listed | Not listed | Yes | Not listed |
| Power Platform | Not listed | Not listed | Yes | Not listed |
| Copilot | Not listed | Not listed | Yes | Not listed |
| Omni-channel case routing | Not listed | Not listed | Not listed | Yes |
| Knowledge base | Not listed | Not listed | Not listed | Yes |
| Self-service portal | Not listed | Not listed | Not listed | Yes |
| Field service | Not listed | Not listed | Not listed | Yes |
| Service analytics | Not listed | Not listed | Not listed | Yes |
| Screenshot | — | — | — | — |
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