How the Website Score works
Each company profile on Companies Radar can show a Website Score from 0 to 100. It sums up signals we can check – whether the website runs on the company's own verified domain, whether it is online and secure, and how complete the profile is. It is not a rating of the company's products or service, and it is not a recommendation.
| Up to | Signal | What earns the points |
|---|---|---|
| 20 | Verified domain | Our Website Scanner found the website online on its own domain, with valid HTTPS and no safety warning, at its last check; or the company proved it controls the domain (a DNS record or an e-mail address on the domain), or our team verified it. |
| 15 | Website online | Our Website Scanner reached the website at its last check (half the points while a recent check failed), or our team confirmed it in the last 90 days. |
| 10 | Valid SSL certificate | The website uses HTTPS with a valid, unexpired certificate, or our team confirmed it in the last 90 days. |
| 25 | Profile completeness | Share of the profile that is filled in: descriptions, website, country, category, logo, founding year, size, contact details, social links and products. |
| 5 | Social links | Links to the company's own social profiles (two or more for full points). |
| 15 | Claimed profile | A representative of the company manages the profile; full points once the claim was verified. |
| 6 | Views | How often the profile is viewed (logarithmic, 10,000 views for full points). Popularity, not trust – kept low. |
| 4 | Shares | How often the profile is shared (logarithmic, 100 shares for full points). Popularity, not trust – kept low. |
Ground rules
- Paid plans and advertising never change the Website Score.
- Our team can confirm or reject the domain, website or certificate signals by hand, always with a recorded reason and never because of payment. A confirmation of the website or certificate lasts 90 days.
- Views and shares show popularity, not trust, so they count for little.
- Our Website Scanner checks each website regularly. A website that fails is marked only after three failed checks on different days, so a short outage does not lower the score for long.
- The score updates automatically when a profile or a check changes, and at least once a day.
For companies: how to raise your score
Claim your profile and verify your domain, complete the missing details, add your official social profiles and keep your website online with a valid HTTPS certificate. Your company dashboard lists what to improve. See also how we rank companies.